Fractional innovation leadership

We turn "what if?"
into things people use
on a Tuesday.

Mutiny Labs provides fractional innovation leadership for organizations with ambitious ideas that are difficult to make real.

"We don't sell decks. We move into your office and ship a thing."
our manifesto, in one line

Partners we've made things with.

↳ three decades, two worlds

Things we
have made.

All work Applied AI Design Social impact Cultural From the lab
Every project opens into a full case study. Explore the work ↓
PSI digital platform homepage Platform · 2025 PSI case study →

The public platform for a $100M+ capital coordination model, and the operations software that turns every message it receives into a tracked, assigned lead.

↳ 38 KB homepage · 0.41 s response · 2 languages
La Voz del Centro experiencia Cultural · 2026 La Voz del Centro case study →

The memory of a country, in its own voice: 20 years of oral history you can now ask, walk, and hear.

↳ 1,129 episodes · 46.8K searchable passages
El Archivo Vivo virtual museum gallery Cultural · 2026 El Archivo Vivo case study →

A living museum of Puerto Rico's Black memory: thirteen galleries you can walk through from any browser.

↳ 486 works · 13 galleries · VR ready
La Academia participation platform Social impact · 2026 La Academia case study →

The operating system for Fundación Rimas' youth academy: enrollment to measured impact, every consent accounted for.

↳ 122 youth · 21 municipalities · 114 surveys
Por la Comunidad submission portal Cultural · 2026 Por la Comunidad case study →

Archivo Negro opened its doors: a community submission pipeline where the archive grows from the people it's about.

↳ 100% human-reviewed · 2 languages
Fundacion Rimas interactive annual report 2025 Product · 2026 The Digital Flagship case study →

A cinematic, bilingual annual report for Latin music's most disruptive family: chapters that play like tracks, real-geometry maps, and a designed print edition from one content model.

↳ 13 chapters · 2 languages · 28 pages from one model
Shanghai marathon training monitor From the lab · 2026 Shanghai case study →

A marathon training monitor with the guts to tell an athlete to stop. AI grades every workout, rewrites the plan, and rewards the discipline to rest.

↳ 22-week campaign · 23 medals · 100% self-hosted
Cake Splatter 3D scene viewer From the lab · 2026 Cake Splatter case study →

A phone video becomes a photorealistic 3D scene you can publish on your own website the same afternoon.

↳ <15 min capture→scene · 120 fps · 100% local
Bad Bunny thematic evolution dashboard From the lab · 2025 Benito, Scored case study →

What happens when you score an artist's whole catalog the way an impact evaluator scores a program.

↳ 82 songs · blind second LLM rater · live observatory · Concho conservation spin-off

Some of our best work you won't find here. Much of our commercial work ships under our clients' names, not ours. Senior teams hire us precisely because we don't take the credit.

The long record.

↓ before the mutiny
2008 Mozilla · Firefox Download Day The campaign that broke the Guinness World Record for most software downloads in 24 hours. Webby · Guinness World Record
2012–15 Hotel Indigo · IHG Multimillion-dollar concept→design→build→deploy program; the HD Touch App shipped to 60+ lobbies worldwide: 110,000+ guest interactions, per 2012–2015 program reporting. W3 Awards · Davey Goldrecognition ↓ 2009–15 Toyota · Lexus · Scion Over a decade running digital for three automotive brands: brand sites, a web-and-kiosk configurator, dealer systems, and award-winning campaigns. WMA · 3× Gold SMEthe case study →
2010s Microsoft · Office 365 Localized campaign connecting the platform to local users in their own context. market activation
2010s Mima · "El Pozo" Executive producer of the singer's acclaimed album, proof the studio's culture work runs deeper than campaigns. executive producer · cultural
2016 juventudpr.org · IDJ Data observatory and 2,000+ org directory for PR youth development. Created for Boys & Girls Club; now part of PSI. sector authority
2008-2019 Pixelogic Founded and grew the agency to 2,000+ projects for clients like Toyota, Lexus, Microsoft, and Rums of Puerto Rico, then managed its acquisition. 20+ awards · first Google Certified Agency in the Caribbean · acquired

Recognition.

↳ recognized along the way
The Webby Awards
Guinness World Records
Nielsen
W3 Awards
Ad Age
Adweek
Davey Awards
Digiday
Asian Hospitality
SME Digital Awards

Awards and press across three decades of the work: Mozilla Firefox Download Day (Webby · Guinness World Record), the Hotel Indigo touch app (W3 · Davey), Toyota & Scion (SME Digital Awards), and more. Presented as record; all marks belong to their owners.

Three ways we make things real

Decide it. Build it. Keep it working.

Some organizations need the decision before the build. Some know exactly what needs shipping. Others already have a platform that cannot be allowed to decay.

01 · Decide it.

Fractional CIO

Fractional Chief Innovation Officer leadership, on retainer or hourly. When the problem or portfolio is still moving, a senior partner joins your leadership table, makes the hard calls, aligns the right people, and stays accountable through delivery.

02 · Build it.

Projects

Special innovation projects, fee-for-service. When you know the outcome you need, we scope it, ship it, measure it, and hand back a working capability.

03 · Keep it working.

Product stewardship

Ongoing stewardship for platforms that cannot quietly decay. We monitor, maintain and improve the system on an agreed cadence, support adoption, and keep a measured backlog of what comes next. Available for systems we build and a small number we inherit.

How we work

Senior partner led. Specialists on call.
Working code by week three.

01

Sense

Pressure-test the brief. Find the real problem.

02

Frame

Three sharp bets. Build vs. buy vs. partner. Decide.

03

Prototype

Working code. Not slides. In users' hands by week three.

04

Pilot

In-market with real customers. Measure. Decision gate.

05

Hand off

Documented, transferred, ready to run. Senior support stays on call.

After launch · how stewardship runs

Shipped. Used. Kept working.

This is Product stewardship in practice: the three kinds of work a monthly retainer actually buys, and the record behind it.

6 platforms live and maintained today · 20 years as La Voz del Centro's technology partner · a decade+ in automotive · 2,000+ projects shipped

01 · Adoption

Training and adoption

A build nobody uses is a write-off. We train your people and stay hands-on until adoption sticks: onboarding, playbooks, and time in the tool with your team. Under stewardship this keeps going past handover, because adoption drifts when nobody is watching it.

02 · Ongoing

Whatever comes next

Launch is day one. New features, a campaign microsite, the next release: whatever comes after, from the same senior hands, with the numbers to prove it landed. Improvements come off a backlog we keep with you and work through in the agreed cadence, so the next thing is planned rather than argued for.

03 · Operability

Kept working

Monitored, patched, and updated on an agreed cadence, with dependencies tracked and backups verified by restoring them. It works on a Tuesday, and the Tuesday after.

↳ what this is, and what it is not

Stewardship is a monthly retainer with a defined cadence and a defined capacity. It is not a help desk and not a managed IT service, and it does not carry round-the-clock emergency cover. It is a senior team keeping a specific platform healthy, useful and current.

It is built primarily for platforms we built ourselves, because that is where we can be accountable for the whole stack. We take on a small number of inherited platforms as well, always after a paid technical review, so both sides know what is actually under the hood before anyone commits to a cadence.

Support & Education

We wrote the answers down.

We kept answering the same questions in the same meetings: about breaches, about what a business owes its users, about what to do in the first hour. So we wrote the answers down properly, with sources, and gave them away. Free. Ungated. No email wall.

Quarterly brief

The next revision, by email.

We send the quarterly brief update and nothing else. Unsubscribe any time.

↳ you are on the list

That is the whole subscription: one email when the brief is re-cut, and nothing in between. The next revision goes out when the record changes shape rather than on a schedule we invented.

Wrong address, or changed your mind? Reply to any of it, or write to info@mutiny-labs.com.

Why we give this away. We are a small studio, and we would rather work with organizations that already understand this material. Everything on the shelf is the conversation we would have with you anyway. Writing it down once means the meeting is about your actual problem instead.

Juan C. Sánchez (Gino), Founder of Mutiny Labs
Behind the mutiny

Juan C. Sánchez
(Gino).

Three decades redefining the communications business. The receipts are real: a Guinness World Record with Mozilla's Firefox Download Day, touch apps in 60+ Hotel Indigo lobbies worldwide, and Pixelogic, the agency he founded, grew past 2,000 projects, and sold.

Then, instead of retiring, he started over on purpose. Mutiny Labs works across two worlds: as a senior innovation partner to industry leaders and agencies, with roots in automotive, hospitality, and enterprise technology, and as a strategic ally to organizations working in social impact and culture.

Connect with Gino on LinkedIn ↗

3 decades
experience
20+
awards, Guinness to Webby
2,000+
career projects shipped

The commercial work brings scale and operational discipline. The cultural and social-impact work keeps the practice connected to people, place, and purpose. Each makes the other stronger.

Every engagement is led by a senior partner at the C-suite table. Gino leads that role personally. The person who pitches the work is the person who does it: no sales pod, no account-manager layer, no pyramid of juniors learning on your budget, no handoff once the ink dries.

Around that senior lead, Mutiny assembles the specialists each engagement requires: a creative director for one phase, an engineer for the hard part, a 3D artist for five shots. The engagement team scales down when the work is done. The network stays.

↳ one senior partner (chasing six marathon majors), one pitbull, and a standing specialist network built across three decades.
say hi

So, about that
hard problem.

We reply personally. A senior partner, not a sales pod. We'll tell you straight whether we can help.

Tell us a bit about you ↓
De-risking the innovation process
what kind of help?
Fractional leadership A project Product stewardship Just curious

What you send reaches a senior partner directly. We use it only to reply, never sell or share it, and this site uses privacy-respecting analytics that do not receive your project details.

so, about that hard problem...

Let's build it.

A senior partner reads every message. You'll get a straight answer.